Dmitry Sergeev
I find out what buyers actually think. Then I ship the campaign that week.
I've co-founded 10 companies, and I start each one the same way: interview buyers, map the competition, find the job the buyer hires the product for. Then I write the message and test it. That's how RichAds went from $0 to $1M MRR in 16 months.
This year my partner and I launched NOCREW Studio. AI drafts almost everything we make. Nothing ships without a human edit.
Your three asks
The three things you asked for
You said skip the cover letter. So here they are, first.
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Two things I made, with results
RichAds: the customer journey map behind the funnel
Nine stages, with buyer language captured word for word. It showed the leak wasn't acquisition. Buyers stalled between signup and first deposit, asking "is this legit, and where are the cases in my niche?" I put niche proof at that exact step and a sales handoff at deposit, then scripted the webinar funnel around the same objections.
Part of the system that took RichAds from $0 to $1M MRR in 16 months and onboarded 20,000+ B2B clients.Ultra Boxing VR: the landing page rewrite
I rewrote the page and the campaign messaging so specs like latency and haptic feedback read as things a player feels.
Landing page conversion up 25%. -
One idea for your first 90 days
New VPs of PMM inherit a message they didn't write. I'd test it with their buyers before they ask, and let the result start the conversation.
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Something I built with AI
Answerbase
A working SaaS MVP my partner and I built with AI at NOCREW Studio. A company uploads its FAQs and policies and gets a chat assistant for its site that cites its sources. When the answer isn't in the documents, it says so and saves the question for the owner.
Also built with AI: an outbound engine on Clay, Apollo and Make that raised meeting booking rates 40% and cut manual prospecting time 60%.
The 90-day idea
Their first 90 days
You asked what I'd do in my first 90 days. I'd build a campaign around theirs.
A new VP of Product Marketing inherits a message they didn't write, and gets about a quarter to form a point of view. Their opinion against the CEO's usually loses. Buyer evidence doesn't. That moment is Wynter's best use case, and it shows up on a schedule you can track.
How it works
Every month the readouts, anonymized, become the Inherited Messaging Index: what buyers think of B2B homepages right after a leadership change. I'd push it as thought leader ads from your profile to PMM titles, and turn it into a "First 90 Days" webinar series with new VPs who opt in.
Why a VP of PMM would respect it: it's useful even if they never buy, and it lands in the quarter they need it most.
The 90 days
Ten more
Ten more ideas
Ranked by how fast I think each one would book qualified demos.
Funding trigger
Companies that just raised a Series B or later rework their positioning. Offer a "test before you relaunch" sprint within two weeks of the announcement.
Moves: ABM demosFix my homepage, live
A VP of PMM volunteers. Wynter tests their homepage with their buyers in 48 hours, they rewrite it, and the rewrite gets tested on the next episode.
Moves: demos from viewersSurvey Says, B2B edition
A live game show: two PMM teams guess how verified VPs answered a Wynter survey. Clips go out on LinkedIn the same day.
Moves: webinar signups from ICP titlesHumans vs. synthetic
Run the same message test on AI personas and on verified buyers, then publish where they disagree. Wynter never uses synthetic respondents, so the gap is the story.
Moves: point of view, AI citationsOne survey, fifteen assets
An agent pipeline that turns each quarterly survey into a LinkedIn series, a data page built to be cited by AI answers, a slide pack, a press pitch and a webinar.
Moves: reach per research dollarBoard-ready slides
Wynter research stats packaged as slides a VP of PMM can drop into a QBR, with the source on every slide.
Moves: Wynter's name in exec meetingsOwn the AI answer
Find what marketing leaders ask ChatGPT, Claude and Perplexity about message testing and brand tracking. Publish the best answer with original Wynter data, then track citation share monthly.
Moves: AI discoveryAd Court
Brands submit their LinkedIn ads. Verified VPs judge them. Scores and verbatims go out every month.
Moves: LinkedIn reach among PMMsMessaging Madness
A 64-homepage bracket judged round by round by verified buyers. Every company that advances shares it.
Moves: reach and backlinksCo-research with PMM communities
Joint studies with communities like Product Marketing Alliance. They bring readers, Wynter brings the data.
Moves: partner distributionHow I work
Buyers first. Hooks later.
The same five steps at every company I've co-founded. It's what Wynter sells, done by hand and much slower.
I run customer development interviews myself, before any copy exists. Two recorded examples from client projects:
What does the buyer hire the product to do, and what worries them about hiring it? At RichAds the job was protecting ad profit, so I positioned the brand around profit protection while competitors sold features. The job becomes the promise. The worry becomes the objection every ad and page has to answer.
Before I write a line, I map the category: value propositions, offers, positioning and GTM motions, down to the ads competitors run. I've done it at every company I co-founded. For a recent spec project, an AI agent startup selling to e-commerce brands, I mapped 11 competitors, then built the landing page and a Meta ad before the first call.
The map shows where belief breaks, in the buyer's own words. That's where the offer, the proof and the next creative test go.
Tests go live Monday. Results land Friday. The next Monday I cut or scale. I write the kill rule before launch, so I can't fall for a campaign that isn't booking demos.
Experience
Where I've done it
Six roles spanning marketplaces, adtech SaaS, consumer apps and AI tools.
Freelance on Upwork
- Led growth for two-sided marketplaces in dating, jobs and sports. Separate funnels, messaging and creative for each side, optimized for completed matches, applications and bookings instead of signups.
- Ran 150 creative tests in 3 weeks on Meta. Found 10 winners and cut CPL by 38%.
- Rebuilt targeting and account structure for SaaS clients. CAC down 20 to 40%.
- Built an AI outbound engine on Clay, Apollo and Make. Meeting booking rate up 40%, manual prospecting time down 60%.
- Delivered a 90-day GTM launch plan for an AI developer tool: positioning, channel playbooks, content calendar, 15 prioritized experiments and a metrics dashboard.
- Produced video and UGC-style creative for app install campaigns, including a mobile iOS game.
NOCREW Studio
- Build MVPs for SaaS. Example: Answerbase, a support assistant that answers from a company's own documents and cites them. (Answerbase)
- Run paid acquisition on 1st tier channels (Meta, Google, TikTok) and 3rd tier channels (push, popunder, native).
- Produce AI video for ads and brands. (Portfolio)
Telegang Agency
- Acquired 2M+ targeted Telegram subscribers across the client portfolio through paid and organic funnels.
- Made the creatives, wrote the hooks and A/B tested formats. Cost per subscriber down 20%.
- Kept retention above 50% with lifecycle automation and audience segmentation.
- Built subscriber economics models that tied acquisition cost to ad revenue per subscriber.
Ultra Boxing VR
- Grew a community of 1,000+ early adopters before launch through Discord, organic channels and influencer partnerships. Paid acquisition dependency down 30%.
- Rewrote the landing page and campaign messaging around what a player feels. Conversion up 25%.
- Ran 10+ experiments a month across landing pages, video ad variants and influencer funnels.
- On camera for demos and livestreams. Fed Discord feedback into messaging tests and the product roadmap.
RichAds
- Took the company from $0 to $1M MRR in 16 months by growing both sides of the marketplace.
- Onboarded 20,000+ B2B clients through SEO, content, webinars, paid campaigns, events and automated outreach.
- Repositioned the brand around profit protection in a commoditized adtech market. Wrote the landing pages, the webinar funnel script and the outbound sequences.
- Cut CAC by 35% through funnel testing, lead scoring and better MQL-to-SQL routing.
- Built a partner network that drove 40% of revenue. Wrote sales playbooks for 5 regional markets across North America, Europe and APAC.
Platform.io
- Led market entry into North America and APAC with regional GTM playbooks.
- Ran the company's presence at 30+ international trade shows, generating $2M+ in pipeline.
- Turned technical specs into value propositions non-technical enterprise buyers could act on.
- Signed 50+ strategic partnerships. Built an automated outbound workflow that turned cold leads into enterprise contracts.
10 companies co-founded in total, $100M+ in combined revenue.
Fit check
Your list, my evidence
Every skill from your "what you need to be good at" list, with proof.
I wrote the RichAds landing pages, webinar scripts and outbound sequences, and the Ultra Boxing VR page that lifted conversion 25%. At Telegang I wrote the hooks and made the creatives.
The 90-day idea and the ten above. On Meta: 150 creative tests in 3 weeks, 10 winners, CPL down 38%.
Answerbase. An AI outbound engine on Clay, Apollo and Make: meeting booking rate up 40%, manual prospecting time down 60%. AI video at NOCREW Studio. Claude for pages and prototypes; Midjourney, Seedance and Kling for creative.
SEO and content were core channels in the RichAds engine that onboarded 20,000+ B2B clients. For GEO I'd start by tracking which AI answers cite Wynter and which cite competitors, then publish original data built to be quoted.
$10M+ in ad spend managed across Meta and Google, plus TikTok, X, push, popunder and native. The system carries over to LinkedIn: creative volume, kill rules, and optimizing for qualified demos instead of clicks.
Product videos, demos and trade show footage at RichAds. On camera for Ultra Boxing VR demos and livestreams. AI video at NOCREW Studio.
I scripted the RichAds webinar funnel and hosted the webinars. At Platform.io I ran the company's presence at 30+ international trade shows: $2M+ in pipeline. Link: Watch a RichAds webinar
HubSpot, GA4, server-side GTM, Meta Conversions API, Clay, Apollo, n8n and Make. Lead scoring and MQL-to-SQL routing at RichAds.
I sold adtech SaaS to B2B buyers at Platform.io and RichAds, and closed $50K to $200K enterprise deals.
Your definition of a qualified demo includes "we have their audience". That's a liquidity constraint. I grew both sides of the RichAds network, so I'd aim demand where the panel is deep and flag the gaps to the panel team.
English C2 · Russian native · Belarusian State Economic University, Bachelor's degree
Fifteen minutes?
I'll walk you through the 90-day idea and how I'd test it.